{"id":26184,"date":"2026-05-14T22:16:32","date_gmt":"2026-05-14T22:16:32","guid":{"rendered":"https:\/\/icma-book.com\/2-10-concept-innovation"},"modified":"2026-06-10T10:33:31","modified_gmt":"2026-06-10T10:33:31","slug":"2-10-concept-innovation","status":"publish","type":"post","link":"https:\/\/icma-book.com\/de\/2-10-concept-innovation","title":{"rendered":"2.10 Concept innovation"},"content":{"rendered":"[av_submenu which_menu='' menu='2' position='right' color='header_color' mobile='disabled' mobile_submenu='aviaTBmobile_submenu' av_uid='av-mp610yen' custom_class='submenu']\r\n[av_submenu_item title='Menu Item 1' link='' linktarget='no' button_style='' av_uid='av-13ilorn']\r\n[av_submenu_item title='Menu Item 2' link='' linktarget='no' button_style='' av_uid='av-lkz8df']\r\n[\/av_submenu]\r\n\r\n\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" 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